When choosing between two brands of equal quality and price, 90% of U.S. shoppers are likely to switch to a cause branded product.
Measurable Proven Branding
The new generation is demanding a new style of marketing.
64% of shoppers say simply asking for a donation isn’t enough; they want businesses to integrate social impact directly into their business models.
70% of Americans find companies’ communication about their social responsibility efforts confusing.
97% of marketing executives believe cause marketing is a valid business strategy.
Proven 3-Step Process
Using our three-tier process we generate a regular stream of customers.
- First, we partner your business with one of our cause partners — a branding relationship that fits your client base.
- Next, we create a press release that will reach more than 300 authoritative online news and media outlets.
- Lastly, we continue to track your marketing performance with our proven web presence platform.